Romain POIRIER设计师

Moofin 咖啡面包房

Moofin，这个来自法国的面包房，出自一个法国设计师Romain之手。它位于由世界顶级法国建筑大师让·努维尔设计设计的恒基·旭辉天地，是中国首个光影建筑作品，该项目一经落地就成为网红打卡地。

温暖的原木色泽衬托着浓郁的香甜，香气穿梭在绿植之间。用法居设计合伙人吴翎逍的说法就是“面包的香气，不只存在于弄堂小巷，还存在于万丈霞红之中。”

面对百来平方的小面包房，设计师Romain认为“法国人记忆中最深刻的味道的就是从街角面包房里传出来的温暖香气。”如今，这个来自他们童年的味道被Moofin完完整整地带到中国上海，在这个充满魔力的城市中绵延，成为越来越多人生活中不可缺少的味道。

空间内外附着独特的标识，大幅度提升了品牌的辨识度，简单清晰的表现方式传递出最纯粹的品牌理念。

在某种程度上，设计是对味道的另一种表达。它将无形的味道用一种全新的视觉方式展现出来，此时的设计就像一种特殊的艺术形式，将情感注入到整个空间里，在视觉与味蕾的双重刺激下，人们与环境之间的交流也变得格外生动有趣。

法居团队为Moofin Bakery & Coffee空间赋予了静谧、独立、纯粹的特质，多感官、多层次为大家创造出时尚空间新体验。

设计师用皮革搭配木质，在追求素雅质朴的同时凸显空间温暖的质感，水泥质感的前台使整个空间的基调沉淀下来，金属材质的融入使整个空间轻盈而富有力量。

光线照射在原始木质表面上而形成的漫反射，与金属动线相融合，为整个空间带来内敛而隐蔽的艺术氛围。层次生动的灯光变换与自然光线相遇，碰撞出一种通透而富有灵气的沉浸之感。

在Moofin的空间设计中，设计师利用各区域的灵活布局来改变空间内张弛有度的功能体验，员工与顾客的流动动线清晰明朗，实现了轻松且高效的工作与社交方式。

Moofin, a bakery from France, was created by a French designer Romain. It is located in Henderson Cifi Tiandi designed by the world's top French architect Jean Nouvel. It is the first light and shadow architectural work in China. Once the project is launched, it has become “An Instagram-Worthy Location”.

The warm log color sets off the rich sweetness, and the aroma shuttles between the green plants. Wu Lingxiao, the design partner of Yiju, said that "the aroma of bread exists not only in the alley, but also in the sunglow."

In the face of a small bakery with an area of more than 100 square meters, the designer Romain believes that "the most profound taste in the memory of the French is the warm aroma from the bakery on the corner." now, the taste from their childhood has been completely brought to Shanghai, China by moffin. It continues in this magical city and has become an indispensable taste in the lives of more and more people.

Unique signs are attached inside and outside the space, which greatly improves the recognition of the brand, and the simple and clear expression conveys the purest brand concept.

To some extent, design is another expression of taste. It shows the invisible taste in a new visual way. At this time, the design is like a special art form, which injects emotion into the whole space. Under the dual stimulation of vision and taste buds, the communication between people and the environment becomes particularly vivid and interesting.

The faju team has endowed the moofin Bakery & Coffee space with quiet, independent and pure characteristics, Multi sensory and multi-level create a new experience of fashion space for everyone.

The designer uses leather with wood to highlight the warm texture of the space while pursuing simplicity. The cement front desk precipitates the tone of the whole space, and the integration of metal materials makes the whole space light and powerful.The diffuse reflection formed by light shining on the original wooden surface is integrated with the metal moving line to bring an introverted and hidden artistic atmosphere to the whole space. The vivid light transformation of layers meets with the natural light, which gives a transparent and full of aura immersion feeling.

In moofin's space design, the designer uses the flexible layout of each area to change the relaxed functional experience in the space, the flow line of employees and customers is clear, and a relaxed and efficient way of working and socializing is realized.